I will emphasize two sides of marketing strategies in this course. Concretely speaking, it is a marketing strategy as growth strategy and competitive strategy. I plan to provide the students some important marketing models to assist constructing marketing strategy, ie., concept of business model and strategic domain, market position analysis, SWOT analysis, VRIO analysis, Product Portfolio Analysis, and so on. The students should master capability to judge appropriateness of marketing strategies in a specific situation and to plan and implement marketing strategies in any situation in this course.