The Marketing program of the International Management Course is designed to provide sound knowledge and skills for students who wish to develop expertise in marketing area.
In this program, students are expected to learn a range of decisions in planning (plan), execution (do), and control (see) of marketing strategies.
The 21st century market challenges require not only marketing know-how but also a global mindset toward strategy development and ability to offer local or specific solutions to various marketing issues and problems. Our curriculum reflects fundamental issues of marketing strategies such as understanding of market forces, segmentation, targeting, positioning and the ‘4Ps’. Interactive class discussions, case analysis and assignment are designed to facilitate students’ learning experience together with the “marketing mind” that views the world from the customers’ perspective.
This program offers Basic and Advanced courses; Marketing Management, Marketing Strategy and Marketing Communication are essential for basic understanding.
Advanced courses include Marketing Case Analysis, International Marketing Practice, Global Marketing, Brand Management and Consumer Behavior, among others. Students who specialize in Marketing should also consider courses beyond marketing area such as courses in Management and Finance program. By carefully choosing appropriate ‘mix’ of courses, students can develop study plans that match their specific learning objectives and career aspirations.